Recognize your target audience and their interests. Explore how to draw their attention.

Recognize the competitors and figure out how you can stand out from them. Analyze your strengths and weaknesses.

Spell out strategy to penetrate the market including offering discounts, inexpensive rates and other rewards to clients.

Explore website contents possibilites. Add closely related products in your offerings.

Select the tools and technology required to develop the website.

Lay out project management in detail - schedule, finance, resources and other aspects.